Never discount the ability of aesthetics. First impressions are paramount, especially for businesses. There is value in an attractive area, it has a tendency of drawing people in. Your business is more likely to attract new clients or maintain existing ones with an inviting atmosphere.
An eye-catching landscape in front of your business leaves people with the impression that you are pro-active and detail oriented. Prospective customers will understand that you care about your personal space and the same amount of care will be given to them.